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What is local SEO?

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.

Local SEO is suitable for:

  • businesses and brands with a physical location,
  • services, places or ventures searched locally by consumers,
  • businesses situated locally that primarily focus on domestic customers.

Most valuable benefits:

  • Local SEO strategies are extremely effective in reaching mobile users
  • Investing in local SEO can help businesses establish a local following
  • Local SEO strategies can increase foot traffic to local businesses
  • Effective local SEO, paired with a positive in-store experience, can generate

How does local SEO work?

Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations, like a grocery store or dentist’s office, or service-area businesses that operate throughout a certain geographic area, like an electrician or house cleaning company.

This includes everything from claiming a business listing to ensuring a franchise location appears in a local search on Google (a process known as location data or citation management). It also extends to managing online ratings and reviews, local-centric social media engagement, and beyond.

Where to sign up when implementing local SEO tools?

  • Google Maps
  • Firmy.cz
  • Najisto.centrum.cz
  • Lokola.cz

Local SEO is influenced by many factors

You know for sure by now that SEO, in general, can be a tricky one and it is certainly not easy to show on the first page in a search engine´s results, right? Especially when it comes to local SEO which is affected by several factors that need to be kept in mind, such as:

  • quality of the backlinks,
  • mentionings
  • references and reviews,
  • social signals,
  • on-page factors and so much more.

To have a successful and valuable website visited by as many potential customers as possible on a regular basis you should consider all SEO tools including local SEO hacks.

The following activities are essentials:

  • Working with keywords.
  • Connecting to catalogues.
  • Link-building on websites in a similar location.
  • Geolocation services.
  • Working with reviews.

Reach Mobile Users with Local SEO Strategies

Smartphones follow their owners around the house, to the grocery store, on a run, on vacation, and everywhere in between. Consumers look to their mobile devices to find any information they may need as they go about their days.

In fact, 61% of consumers say that one-quarter of their internet searches are from a mobile device, highlighting the increasing dependence on smart devices. Smaller businesses should use local SEO strategies to improve their search ranking — especially for mobile searches.
Before building a local SEO strategy, it is necessary to understand the audience’s search behaviour.

Our services include:

  • SEO analysis (SEO audit)
  • Keyword analysis
  • Web structure
  • On-page SEO
  • Off-page SEO
  • SEO for e-shop
  • Local SEO
  • Foreign SEO
  • SEO consulting

Are you looking for a marketing agency with a focus on SEO in the Czech Republic? Contact us below.

Claim my non-binding proposal

By requiring a non-binding free of charge proposal, you don’t risk anything.

We will verify whether SEO tools are needed specifically for your website.
We will find out what and how your competition is doing and prepare suggestions that will help you boost your business immediately.




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    Katerina Rajdusova

    Kateřina Rajdusová

    Project manager

    Daniel kovalcik

    Daniel Kovalčík

    Head of SEO & Co-owner

    Barbora Zemkova

    Barbora Zemková

    SEO specialist & link builder

    Martin Ondrejka

    Martin Ondrejka

    SEO specialist & link builder