Sladké Mámení is a personal bakery brand of entrepreneur Vanda Palková; besides she creates unique community cukrarskyklub.cz in the Czech Republic, she also brings original cake decorating techniques from abroad to local bakers.
- Start of partnership – June 2019
- The main goal was to promote the client’s e-book
- Make it accessible to the public & sold upcoming courses using an email marketing strategy
- The targeted group was mainly women interested in bakery
- Initial understanding of the concept and studying targeted groups.
- Detailed consultation and designing a custom solution.
- Developing a concept of posts promoting e-book linked to messenger messages.
- Promotion and targeting.
- Building engagement across the media.
Rapid increase in contacts in the messenger database
Price per contact 4.13 Kč
Price for downloading the e-book 8.32 Kč
Subsequent sale of courses to contacts obtained through mass messaging in Messenger
COMMUNICATION AND REPORTING
In our opinion, communication is a crucial aspect of a well-functioning partnership. Besides the monthly reports, we meet in person to plan additional activities and discuss further details. In communication, we strive to be your partner rather than just a service provider, better said – an outer segment of the company representing the marketing department. Working with us ultimately adds value to your business; cooperating with skilled marketers will bring you nothing but success.
An example of a summary report, which we prepare at the end of each month for all our clients.
Sample of a interactive “live” overview, which we prepare for our clients (especially e-shops) in GDS.