Obsah studie

STARTING POSITION

The GymRadio project, operated by the Czech company Gym Team s.r.o., has become one of the most downloaded start-up music applications in the fitness industry on both the App Store and Google Play. However, the targeted market was the USA (www.gymradio.com).

  • Start of partnership – January 2018.
  • The single client’s traffic source was via the App Store or Google Play, and the website was only searched by the Czech audience, which was not the targeted group.
  • Growing website traffic organically by the targeted group became the crucial feature of this project.
  • The aim was to bring website traffic, optimize, and boost search results in the App Store and Google Play.
  • Another goal was to provide excellent social management skills, get relevant Instagram followers and increase overall public engagement.
 
 

RESULTS

  • The partnership continues; we have targeted the campaign on more than 100 keywords; here
    is a quick view of the results made within three months.
 
  • The website appears in Google search results on the very first page for the top international keyword after three months of cooperation.
  • Significant traffic & impressions increase of Google’s organic search over three months period.
  • The majority of organic traffic is from the USA (which was the targeted audience).
  • + 7,823 new followers on Instagram (mainly from the USA) with excellent social management skills.

PROCESS

The standard SEO oriented collaboration begins with understanding the client’s concept and studying the targeted groups, followed by additional essential activities:

  • classification and keywords analysis (global/local comparison)
  • creating content plan
  • forming content calendar
  • copywriting services using keywords analysis

As we wanted to create more content but did not necessarily spam all over the main page, which is mainly designed to serve valuable info and stay as functional as possible. We created a subfolder on the main domain to gradually publish relevant content by using our content plan. We also used there:

  • on-page optimization to ensure the proper functioning,
  • link building activities,
  • & regular evaluation of entire enterprises, further measurements, and reporting.
 
Example of the GymRadio mobile application.

THEY WROTE ABOUT US

We managed to connect the client’s Instagram account to our software solution that boosts brand awareness on social media organically. Read more about the solution in entrepreneurs magazine podnikatel.cz.

For a closer view, check our project – instaman.cz.

COMMUNICATION AND REPORTING

In our opinion, communication is a crucial aspect of a well-functioning partnership. Besides the monthly reports, we meet in person to plan additional activities and discuss further details. In communication, we strive to be your partner rather than just a service provider, better said – an outer segment of the company representing the marketing department. Working with us ultimately adds value to your business; cooperating with skilled marketers will bring you nothing but success.

An example of a summary report, which we prepare at the end of each month for all our clients.

Sample of interactive “live” overview, which we prepare for our clients (especially e-shops) in GDS.