Obsah studie

STARTING POSITION

The forex-zone.cz is a popular website operated by Financial Progress Group, a.s. They refer to be among the top marketers specialized in stock exchange trading in the Czech Republic. They produce content for both beginners and advanced, including training courses. 

  • Start of partnership – September 2017 + link-building services from February 2018.
  • There is a high market value by searching specifically in this industry. The cost per one-click is around 100 CZK. In this case, organic traffic from the search engine makes much sense both in terms of savings and increasing overall web traffic.
  • The principal goal was to develop an effective strategy to increase organic traffic from SEO, improve the current position on keywords, and execute this project.

RESULTS

  • The first positioning for several keywords after only three months of partnership.
  • We targeted dozens of keywords on the project. Collaboration is still in its infancy, but our
    approach to relatively highly competitive keywords is already paying off.
  • We made it to the first positioning with “forex-trading” keyword and got ahead over strong
    competitors such as forex.com and kurzy.cz.

PROCESS

The standard SEO structured plan included:

  • Initial understanding of the concept and studying target groups.
  • Complete keywords analysis.
  • Content plan construction based on research.
  • Providing copywriting services.
  • Content production
  • On-page optimization and minor web adjustments (technical SEO, technical web optimization – throughput, linking, semantics, meta-data, micro-data, and other on-page optimization).
  • Starting a link building activity.
  • Evaluation and measurement, including regular reporting to the client.
Demonstration of work with classification analysis of keywords in a given topic.
Demonstration of work with the content plan (calendar) within this project.

COMMUNICATION AND REPORTING

In our opinion, communication is a crucial aspect of a well-functioning partnership. Besides the monthly reports, we meet in person to plan additional activities and discuss further details. In communication, we strive to be your partner rather than just a service provider, better said – an outer segment of the company representing the marketing department. Working with us ultimately adds value to your business; cooperating with skilled marketers will bring you nothing but success.

An example of a summary report, which we prepare at the end of each month for all our clients.

Sample of a interactive “live” overview, which we prepare for our clients (especially e-shops) in GDS.